InfluencerHot off
the press.
Every campaign teaches us something. The desk prints it - insights on creators, demand and proof, straight from the data.
Catch the signal.
Print the proof.
Every issue broadcasts on its own frequency. The wire scans by itself and prints whatever it locks onto - or grab the dial and tune it. Between stations you'll only print static.
Read this issue →Every issue,
filed.
Micro beats macro.
Headliners bring reach; mid-tier creators bring buyers. Attribution data across brand campaigns says the sale belongs to the middle.
Reels vs TikTok, compared.
Same creator, two algorithms. Where campaign demand actually compounds - and where it dies within 24 hours.
The 14-day launch window.
Launches do not ramp, they spike. How we shape a campaign around the drop: warm-up, launch, wind-down.
Tracked links are the new attribution.
Per-creator links turn vibes into a leaderboard. What changes when everyone can see who actually drives the sale.
What a campaign report should prove.
Views are a start. A campaign report that survives the CFO shows attributed revenue, cost per acquisition and the repeat decision.
Pay for outcomes, not followers.
Follower counts price the past. Outcome pricing - per order, per signup - reprices the roster while the campaign runs.
Get the next issue
before it prints.
One email per issue - the insight, the numbers behind it, zero noise. Fill in the slip and we'll set the type for you.