Tracked links are the new attribution.

The old way is a guess

For years the campaign playbook had two ways to answer "did the influencers work?". One was the promo code: hand a creator DROP20 and count the redemptions. The other was worse - "we think it went well", read off comment counts and a graph that happened to move that week.

Codes feel like tracking, but they leak. A code gets shared in a group chat, screenshotted, reposted by someone who was never on the roster, and typed in by buyers who found it on a deals site. The order still happens, but it lands on the wrong creator - or on nobody. You end up paying the loudest, not the one who actually drove the sales.

Why a unique link per creator is cleaner

A tracked link is just your product or checkout page with a unique tag on the end - a UTM or a short link that belongs to one creator and nobody else. When someone taps it, the click is stamped. When they buy or sign up, the conversion is stamped. There is nothing to type, share or mis-remember.

• Every click is owned. The link ties the tap to one creator automatically, so you see who is driving traffic, not just who is posting.
• Every sale is owned. Checkout carries the tag through, so the order lands on the exact creator who earned it.
• Nothing to leak. There is no shared string to screenshot or reuse. A link forwarded on still credits the creator it came from.

A promo code tells you a code got used. A tracked link tells you who drove the sale.

What suddenly becomes visible

Once every creator is on a link, three numbers appear that a code campaign never gave you cleanly:

• Revenue per creator. Not reach, not likes - euros and orders, next to a name.
• Cost per acquisition per creator. Fee divided by conversions, so you can see who is cheap and who is expensive at the only thing that matters.
• Click-to-sale rate. Some creators drive huge traffic that never converts; others send a trickle that buys every time. The link shows the difference.

What changes culturally

The numbers do more than fill a dashboard - they change how the whole roster behaves.

• Creators see their own line. When a creator can watch their own order count climb, the good ones lean in and post harder.
• The roster self-selects. Over a few campaigns, the names that convert keep earning slots and the ones that only bring reach quietly fall off.
• You renegotiate on outcomes. Next quarter's rate is a conversation about sales driven, not followers owned. See why you should pay for outcomes, not followers.
• You steer mid-campaign. If one creator is outselling the rest on day three, you can move budget to them while the campaign is live, not explain it after.

How to set it up

1. One link per creator. Every roster member gets their own tracked link to your product or checkout page - no shared codes standing in for attribution.
2. Test before live. Click each link, run a test order, confirm the conversion lands on the right creator. Broken tracking discovered after launch is revenue you never recover.
3. Measurement live before posts. The dashboard should be reading real clicks before the first creator posts, so day one is counted, not reconstructed.
4. Feed it all into one place. Every link, click and sale reports into the AURA dashboard, so the leaderboard is live for the whole campaign - not a spreadsheet built the week after.